Date: Tuesday, Oct 30, 2018
B305 - 4th floor Research Area - Rm 440 Lounge
With John Predyk, Professor, VIU Faculty of Management. ÉCONOMUSÉE© is a non-profit organization founded in 1992 in Quebec, Canada which now includes over 70 Artisans from across Canada and Europe. The model promotes the preservation of traditional knowledge and local entrepreneurship by utilizing cultural tourism to showcase artisans and encourage the consumption of locally produced artisanal products. This presentation highlights the results of the impact of the ÉCONOMUSÉE model on overall visitor experience as well as positive indicators of success. The evidence provides justification for investment and support for continuing to expand the model within British Columbia and across Canada.